ADIDAS – TP 3 Surabaya

New Concept: Stadium Take Down

The Goal:

To create a recognizable retail experience grounded in our creative direction and retail principles. Create a consistent look-and-feel based on the stadium concept, with variable and meaningful stories for consumer-specific retail experiences at every touch point.

Our expression of a stadium must be relevant to the targeted consumer and sports culture in our markets. By planning to space and audience, markets can generate a very human, raw and soulful space with The Adidas DNA at its core.