New Balance, a globally renowned footwear and apparel brand, entrusted PiEE International with the design and development of its retail space. Creating a retail environment that blends functionality with a premium shopping experience.

The design concept emphasizes New Balance’s commitment to quality and performance, featuring clean architectural lines, modern display systems, and dynamic lighting that highlights the product range. Natural and industrial materials were integrated into the space to reflect the brand’s authenticity and durability, while strategic zoning allowed customers to explore products in an engaging and intuitive layout.